Hey guys, Mike here.
In this short video I’m going to show you how to get ALL the clients you’ll ever need for your ad services by simply posting in Facebook groups. This helps solve a bunch of problems that you might be facing right now:
- Not enough clients
- You hit a “roadblock” when marketing for yourself (but not others)
- Not sure how to promote yourself without spamming or other unethical stuff.
Give it a watch!
Here’s a Transcript in Case You Can’t Watch!
Hey, guys. Mike Heath here. Welcome to the next video. As promised, we’re going to talk about groups, what groups to be in, how to do groups, how I do groups. I’m going to show you how I do them, you can do them, too, follow along, do that stuff. This is how I personally use groups to get people interested in me, and what I do, and also get them to pay me for what I do.
First of all, a lot of people ask me this, so I’m just going to get it out of the way.
Mike, what groups should I be in?
What I recommend is to search Facebook for groups surrounding your niche and go in there. However, there are a lot of groups where people talk about Facebook ads anyway and so it’s good for you to be in there regardless of what niche they’re in.
Digital Marketer Engage, every other question is a Facebook ads question. I’ll show you in a second.
Next Level Mastermind is good. These are both paid, by the way. This one is $100 and this one is $36, it’s a weird number, whatever, but they’re both totally worth it.
Local Marketing Mastermind is a group run by some jackass, but I’ve heard good things.
Automated Inbound is a group run by Scot Smith out of Georgia, really good guy, highly recommend that group.
Cult of Copy is a group run by my buddy Colin Theriot, also down in Georgia, really cool guy to hang out with. Also, I recommend joining the Cult of Copy Job Board where you can actually post your services to people looking for your stuff, so actually it’s a pretty cool place to be. I’ve never actually posted there, but I bet it would be a good place to be.
Coffee with Dan, run by my buddy Dan Meredith, really cool guy, lots of fitness people in this group, so good place to get leads for fitness, Crossfit, that kind of thing.
Then Copy Monk run by my buddy Davanir, I always screw up his name, he knows I do, but somehow he’s still cool with me. These are the eight groups that I like.
I should note that because of my affiliation with these groups and especially my friendship with these people, I have gotten paid clients from Colin, I have gotten paid clients from Dan, I’ve gotten paid clients from Dan Meredith etc. so all of these groups I think I’ve gotten paid clients from.
From being in these groups and providing value, I’ve gotten money and that’s what we’re in it for.
Let’s talk about how to do that.
Demonstrate that you do the thing, give good, direct, no BS advice. I can’t really stress this enough because it’s important to me, at least, that when I give advice, it’s not filtered, it’s not “nice,” I don’t really pay attention to your feelings, I don’t really care about how you feel.
If it sucks, it sucks and I’m going to tell you that.
Just be direct, don’t beat around the bush and that also ties into this, is don’t hold back. If you see somebody doing something wrong and you know how to fix it, then tell them how to fix it.
Even if you charge other people money to tell them how to fix it, don’t do that here, just tell them how to fix it.
Don’t say, “Well, you could do this and I’ve got a course on how to do that.” It doesn’t help them. The point of being in the groups is to help people. I really hate the term adding value, but you really have to take it to heart. Add value, add your value to these people’s lives, add your value to their questions, add your value to their problems, help fix them.
If you are like every other jackass in these groups, you’re going to be like, “Well, you could do this, and you could try this, and you could try that,” but if you jump up in that thread and you’re like, “Here’s five paragraphs of exactly what you can do and you can do today to solve your problem completely,” then nothing else matters to them. They’re going to remember that for a long time, and they’re going to know that this person helped me solve this problem quickly and efficiently when nobody else in that thread did.
If they do contact you, be responsive, within an hour if you can, and we’ll get into this in the conversation part, but be receptive, be responsive, be friendly.
In groups, agree with people if they’re right, so if you go into a thread and someone’s asking for help, and somebody else solved that problem, you can do something as simple as replying to that comment and say, “This is exactly what I came here to say.” You’re demonstrating that you do the thing and being like, “This is exactly what I would do,” and then like the comment.
If people aren’t right, you don’t necessarily call them out and be like, “Well, Joe is an idiot. Here’s what I would do.” I would say something like, “Some great points above, here’s how I would approach.”
Don’t make enemies in these groups because that’s a good way to get yourself banned from the group and you don’t want that. Make friends, be polite, call the shots as you see them, and help people with their problems. If you know of somebody that can help that person more than you can or it’s not your wheelhouse, but you know somebody, tag them and say, “Here, I would contact this person.” Let them know that you’re willing to, and we’ll get into this more here as well, but if something comes along and it’s not what you specialize in, then it’s okay to turn that down and to offer it to somebody else.
Say, “Hey, Dan Kennedy, I’m not the best at copy, but I know you can probably handle this.” “Hey, Frank Kern, I’m not the best at online consulting funnels, but I’m pretty sure you can help with this, so here’s a client.” Make friends that way, too, by giving things to people who you know can help them.
Now we’re going to take a look at some examples from real life that I have compiled for you guys.
This is in the group Digital Marketer Engage. I just searched for my name because I comment a lot. My advice in these groups is always very practical, always trying to solve the problem, so let’s look at some examples.
EXAMPLE: A customer’s asked for a refund, but they’re almost a full month past the refund window. How would you respond? I said, “I’m sorry, our refund policy states whatever, but if you’d like we can do other thing.” Where the other thing is store credit, exchange, something that doesn’t blow too much money back out the door. It’s good advice, I think. Got a lot of likes on that.
Other people give short advice that it’s not bad advice, but it’s not like earth shattering stuff. Mine is actually a template that they can use to communicate with a customer directly, so I think mine adds a little bit more value there, I’m biased.
EXAMPLE: Working with bullhead clients that seem to know everything about marketing, are there any best practices you could share? My comment here was a little bit different. I said, “Charge more, get better clients.” Then I said, “More specifically, find clients who don’t have time to helicopter over your work.” Just some advice based on the fact that I know what I’m doing. It give the impression that I already charge more, I already have better clients, that kind of thing. Pretty good stuff.
EXAMPLE: Someone’s asking how do you create a trip wire for a consumer app that is free to download? My comment was, “Most free apps make money with in app purchases or ads. I would suggest an in app purchase that can be unlocked within the app.” Good comment, good advice there. You can see that this person answered her question and said, “Do you have any trip wire ideas for how to get people to download the app?” This person said, “You can run Facebook app, install ads directly to the app.” I liked that comment because that’s what I would have said.
EXAMPLE: Someone here is asking about a specific person, James Grandstaff, who I actually know and is a good guy, so I vouch for him readily and I said, “James is legit and a great guy. I would 100% trust him with my ads. I agree with Mike, legit, great case studies.” I’m showing that I’m not just out to grab money. If someone’s asking about somebody, I can say, “Yeah, he’s a good guy,” and other people agree with me. That adds credibility.
Don’t down talk somebody that you don’t know. You’re not going to say, “I don’t know James, but he must be a shithead and this stuff must be way better.” Blind loyalty like that is great when it’s my stuff (lol), but it makes you look bad. I think this guy’s a jackass now, I don’t know.
EXAMPLE: Somebody asking a question about her clients don’t want to refer her to other people and I made a comment about why do you need permission to find non-shitty clients. I hadn’t read that comment before I made this video and I forgot that I posted that, but she’s talking about how she’s working with these real estate agents and all the other agents I’ve spoken with said no, they won’t refer her because they don’t want any other realtors to work with her. That’s some bullshit right there. That’s some bullshit. I would drop those people immediately and you see my comment got a lot of likes because obviously that’s not a good situation to be in and I would drop them, so that’s that.
NOTE: I feel like reading through my comments, I need to have a disclaimer here that I really, really follow this specific bullet point and also this bullet point. I’m not going to sugar coat anything and I’m not going to beat around the bush. If I can answer your question in the best way possible with a little short comment, that’s what I’m going to do.
In my mind, like this specific person is saying, “Question about keeping paid content from being shared.” You could spend all day making security stuff, and password protecting, and all that stupid crap, and keep it from being shared or you can let it be shared and more people will come to you for your stuff. This person gave really good advice, which you can see actually that I liked.
EXAMPLE: Let me scroll down and show you some other case study stuff. This guy posted this ad that he’s running and he said, “Trying my first print ad, would love some feedback.” I am always open to giving feedback in case you can’t tell, so I posted I this thread and said, “So much text, random capitalization is weird. It’s just way too much text to say something that simple.” Then I gave him my idea for this ad. This is an ad for how to extend the life of your hearing aides and it’s a lot of text in here, you can see, so I said, “Tired of paying out the ear for expensive hearing aide batteries? Learn the five industry secrets to extend your devices by months or even years. Put your wallet away and visit this page to download your free guide. It’s our gift to you, just visit this URL.”
The guy who posted, Philip, replied and said, “I like this, thanks.” I know that he appreciates my feedback and he’s not necessarily going to do it because he keeps posting this stupid crap with a bunch of text, but this person gave a pretty good go at it. Other people post unhelpful comments, like, “Seems busy.” That doesn’t give the guy anything. If you’re going to critique something, try to give the person something to do instead. Instead of saying, “Seems busy,” say, “It seems busy, here’s what I would do instead.” That gives you that credibility.
EXAMPLE: I have two different businesses that aren’t to do with each other. I wanted to create a pixel for both, however it says I can only have one per ad account. I think I commented something like … Stephen comments, he beat me to it, “Create another ad account business manager.” I agreed with that. Then I showed him how to do what Stephen was talking about with a helpful screenshot. He says, “Thanks, guys,” and then Stephen tagged me and says, “Mike, you’re on a mission to deliver all the value,” and then I said, “Yup, delivering some all the value.” Another question answered there.
Another incorrect answer that I corrected. I like to do that, too. If someone is posting just really wrong stuff, I will correct them because it’s not in anyone’s best interest to read conflicting stuff and if they’re wrong, I’m going to tell them they’re wrong and if I’m right, I’m right and I know I’m right.
Stephen answered the other question, so we’re only helping this guy out through the whole thing, so make sure you monitor these threads for replies so that you can just follow up, help people out, and do that.
You see, this is just from March. I think I commented on this, use one pixel and make custom audiences for them with the unique URL. The guy liked my comment, I answered, “It’s correct,” all that stuff, so just be direct, be specific, be helpful, and just help out people.
Like with this, I recommended that Adrian check out the Cult of Copy Job Board, tons of great writers there. Seconded, Cult of Copy Job Board, then somebody linked to it, said, “Thanks.” I am also a member of the job board, so it’s sort of killing two birds with one stone. This person’s fishing for copy clients, which is fine, whatever, but you see we’re helping her get to where she needs to go.
Even if it’s not my area of expertise, even if it’s not something that I’m personally doing for clients, if I can help somebody go to the right place they need to go, if I can help somebody find what they need to find, if I can help somebody get answers to a question, then I’m going to do that, so that’s that. Let me see if I can find … You guys know that I give tons of great feedback and stuff in Local Marketing Mastermind. Let me just show you Coffee with Dan. I actually haven’t searched this before, so there’s probably a lot of stupid crap in here.
Feedback on this underwear thing, “It makes the text jump around on the screen because not all the images are the same dimension.” See how I noticed a problem and then I gave the solution because not all the images are the same dimension, that gives him something to fix and I wonder if he’s actually fixed that yet. Probably not, but maybe. We’ll see. No, he hasn’t. Give good feedback, all that stuff.
My comment only got fifteen likes here, so I helped him realize then, I helped him get it up and running, and then he actually then tagged me in a post up here and said how awesome I am. He said, “Thank you so much.” Fifty likes on this, so fifty people who I don’t know are seeing this and going, “Mike, he is the shit.” I forget, I got probably about five or six private messages from this alone, so just adding that value, not holding back, being the no bullshit person is really what you want to go after and I think I’ve demonstrated all of these to you in that.
In the next video we’re going to go over the conversation. Inside the conversation what we’re going to talk about is when these people start to message you and these people interact with you, how to go about getting them as clients, how to go about making this happen, so that’s going to be the next video. I will see you guys there.