Hey, what’s up?
Today we’re going to talk about a simple marketing tactic you can use in your business to put money in your bank account this week.
The problem that I see with most business owners is that they don’t take the time to set up a marketing campaign that is “on” 24/7 – they rely on referrals and on old-school tactics and techniques to get some clients, and those DO work, just not as consistently as an online marketing campaign can.
So if you found yourself waking up today thinking “man I could use some more clients and more money!” hopefully this is going to help you out a lot.
I’ve been using this and other strategies in my RapidLeads program since 2010 to get customers in the door, make them spend more money, and keep your customers loyal to you 24/7, and now I’m sharing just one of these secret strategies with you today.
First, Let’s Get a Misconception Out of the Way
One of the big misconceptions I face is that most business owners, especially small business owners, think that having a marketing message out there 24/7 is too expensive for them. They think they’ll just waste money on Facebook, or maybe they’ve tried FB ads before and they “haven’t worked.”
I get that. I do. It’s easy to try something and think “oh well I didn’t get clients so it doesn’t work.” I’ve been there myself!
But the cool thing is that you can make it work for you – with new clients calling your business for just about $2.50 a day – that’s it!
It’s really simple, what you need to have is an offer. In order for people to take advantage of your products and services, you need to have a solid offer that’s going to convince people to take ACTION and redeem that offer with your business.
What makes a good offer?
To put it bluntly, a discount. I’ve found 6 main discount types do the best:
- Percentage off
- Dollar amount off
- Free trial (for subscriptions)
- Limited time offer
- Any of the above + limited time.
For this strategy we’re going to be using your Facebook page, so if you don’t have one, simply go to Facebook.com/pages/create. If you do, great! Log into your Facebook page like you normally would.
One of the cool things about these Facebook ads is you don’t have to have any kind of shopping cart or secure site or whatever to run this offer. All you need is a phone number and your Facebook page.
Step 1: Set Your Promotion
For this step, we need your most popular product or service OR a product or service that you want to be popular.
Take that service and remove 30% from the original price. We’re going to advertise this sale as a “LIMITED TIME OFFER” to attract new customers. In the example above, we are removing 30% of the original price from our 60-minute massage session.
When advertising your product, be sure to add some descriptive adjectives to entice your viewers. Instead of a “60-minute massage session”, we are advertising it as a “muscle melting massage session”. This lets our audience imagine the great feeling of our massages. Keep it short, sweet, and to the point.
Next, put in a “Sounds good?” to let the customer know it does indeed sound like a great idea. Tell them to claim their offer today by simply calling your business and mentioning your advertisement.
At the end, include that there are limited spots available for your product. This is called scarcity, and it helps people decide faster than they would normally. At the end, put “Call now (your business phone)”.
Step 2: Boost Your Post
Once you finish posting your first advertisement, you can move on to the next step: Boosting.What Facebook allows business pages to do is boost your posts by displaying it to more people that like your page or towards a targeted audience.
To do this, click on the “Boost Post” button. A new window will come up, and you’ll choose “People I choose through targeting.”
Step 3: Choose Your Audience
Next, click Edit Audience. A new window will appear. Type a name for your audience like “Columbia Women.” Choose “Cities” from the dropdown, then type the name of your city. Next, choose the age and gender of your most likely customer. Click save.
For this example I’ve selected a female age group of 25 to 45 years old within 10 miles of Columbia South Carolina.
Step 4: Set Your Budget (Just $20, Don’t Panic!)
The next step is to determine your budget for advertising. Facebook will recommend $200, but for this boosted post we want to choose just $20 from the dropdown box.Choose to boost your post for 7 days and then confirm your payment information (or enter a credit card if prompted).
Don’t panic! Facebook isn’t going to spend even one cent more than your $20 budget.
Step 5: Click the Button!
Click Boost and you’re all done! It will take a few hours for Facebook to start showing your new advertisement in the news feed, but once they do, your phone will ring with bookings for the next 4 days. I’d be willing to bet that you’ll get at least three new customers for your $20.How much money will those three customers bring in? If it’s more than $20, you’ve got a winner!
I sincerely hope the preceding five steps have laid out a clear plan of attack. But here’s the thing – most business owners I talk to need more than a single tactic to get more customers in the door.
You need a 24/7 steady flow of new customers if you’re ever going to succeed. Which begs the question – If you’re getting the MOST from your marketing, you wouldn’t be reading this PDF, would you?
My guess? Probably not.
If you’re ready to kick ass and plug in the exact system that will break your income goals for 2016 and beyond, then I’ve got something for you. Click here to read more: https://rapidleads.co